After Rain

Years of incremental changes had left Juno Outfitters with a imagery that felt inconsistent. The goal was to bring everything back to a single, clear idea.

Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.

We worked in short, open cycles, sharing rough ideas early and often. Keeping the Juno Outfitters team close to the process made the final decisions feel obvious.

Since launch, the Juno Outfitters team has found the work easy to live with and easy to extend — the best compliment a project like this can get.