Editorial series
Morning Market II
Editorial series for Vela Books, a independent publisher.
The challenge
Vela Books came to us at a turning point. The business had grown quickly, but the imagery no longer reflected the quality of what they actually do.
Our approach
We worked in short, open cycles, sharing rough ideas early and often. Keeping the Vela Books team close to the process made the final decisions feel obvious.
Our focus was on production first. Get that right and everything else has something to hang from.
The outcome
The project was completed in winter 2025. Feedback from Vela Books and the people who use it every day has been overwhelmingly positive.
Next project
The Long Table →